Les avis clients : menace ou atout pour votre e-réputation ?

Le talon d’Achille de la réputation d’une marque, c’est souvent sa manière de répondre aux clients insatisfaits. Vous êtes-vous déjà demandé quelle était la valeur de la réputation de votre entreprise ? Vous me direz probablement qu’elle est inestimable ? Et vous avez raison !

L’e-réputation se travaille au quotidien. On n’agit pas seulement pour la rétablir. Ce serait déjà trop tard ! Il faut un travail de communication acharné pour réparer une image de marque altérée. Les moyens à mettre en oeuvre pour garder intacte une réputation sont beaucoup moins couteux que les efforts à fournir pour la blanchir quand elle est ternie !

Nous aborderons les sujets suivants :

Comprendre le comportement des consommateurs en ligne
Le secret stratégique pour obtenir de meilleurs avis
Comment déjouer les pièges des faux avis …
… et tirer profit des avis négatifs !
La modération des réseaux sociaux et des plateformes d’avis
Comment améliorer votre notoriété grâce aux avis !
Comment intégrer la Relation Client au Community Management

Télécharger l'ebook

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